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Funny as I read this the ad for SpectrumReach.com in which the future self of the small business owner appears to influence her popped on the TV on mute in the background. This yet another wonderful piece you are sharing with the perfect personal examples from your own experience to make the point all the more vivid. I love the turn at the end with a future future self.

But I am not sure about the tattoo. My future self made the case on more than a few occasions that unless it was the immediate personal experience itself of getting the tattoo, and some series of sharing, socializing that experience and the tattoo itself, without expecting any specific rhetorical outcome, I should skip until I could think of a purpose.

I think my future self in this case is a party pooper. But has a valid point that I could use the tattoo more meaningfully if thought about it with more intention. I need to talk to that future self. When did I turn into that stodgy curmudgeon?

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